When considering fundraising for your own philanthropic work, you need to think clearly about the reasons why you want to fundraise, what are the principal drivers? Understanding your own motivations will help you frame your planning.

Once you are clear on your own motivations, you need to think about your target audience and ask why they would support you:

Why would they donate?

Are your vision, your mission, and your ultimate strategy clear? Are they simple for others to understand? If not, take the time to address any causes for concern.

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